Cookies, Web Beacons, and Other Internet Technologies
A cookie is a small file that may be stored on your computer or other device. A cookie enables the entity that put the cookie on your device to recognize it across different websites, services, devices, and browsing sessions.
Our websites use Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses so-called “cookies”, text files which are stored on the computer of the user and which help the website analyze how visitors use the site. The information generated by the cookies about the use of our websites will generally be transmitted to, and stored on, a Google server in the United States. On our websites, the IP-anonymization feature has been activated so that the IP address of Google users within the European Economic Area is truncated beforehand. Only in exceptional cases will the full IP address be transferred to Google in the United States and truncated there. Google will use this information on behalf of the website operator for the purpose of evaluating the use of the website by the users, compiling reports on the website activity and providing other services relating to the website activity and internet usage to the website operator. The IP address which your browser transmits in the framework of Google Analytics will not be associated with any other Google data. You may prevent the storage of the cookies by using a browser setting. Please note however that in this case you may not be able to fully use all the functions of our websites. Users may prevent the collection of the data generated by the cookie and related to their use of our websites (including their IP address) and its processing by Google by downloading and installing a Browser-Plugin which is available here.
- Web Beacons
Web beacons and similar technologies are small bits of code, which are embedded in web pages, advertisements, and e-mail, that communicate with third parties. We use web beacons, for example, to count the number of users who have visited a web page, to deliver or communicate with cookies, and to understand usage patterns. We also may include web beacons in e-mails to understand whether messages have been opened, acted on, or forwarded.
- Other Technologies
There are other local storage and internet technologies, such as Local Shared Objects (also referred to as “Flash cookies”) and HTML5 local storage, that operate similarly to the cookies discussed above in that they are stored on your device and can be used to store certain information about your activities and preferences across different services and sessions. Please note that these technologies are distinct from cookies, and you may not be able to control them using standard browser tools and settings.
- How We Use These Technologies
Our websites use these technologies for the following purposes: Administering our Services. Improving our Services, including helping us measure and research the effectiveness of our content, features, advertisements, and other communications. For example, we measure which pages and features website visitors are accessing and how much time they are spending on our webpages. We may include web beacons in e-mails, for example, to understand whether messages have been opened, acted on, or forwarded. Storing your sign-in credentials and preferences so that you do not have to enter those credentials and preferences every time you log on to a Service. Helping us and third parties provide you with relevant content and advertising by collecting information about your use of our Services and other websites.