Baby boomer term (first used in 1970 in a Washington Post article) refers to people born between 1946 and 1964 during the post–World War II baby boom. This demographic cohort follows Silent Generation and precedes Generation X.
Baby boomers make up a large part of the global population. People belonging to the baby boomer generation are especially numerous in developed nations (as of 2019, 23.5% of the US population are baby boomers.) Being the largest generational group in US history, baby boomers make a great impact on the economy, which makes them a target group of many marketing campaigns.
