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Glossary: Generation X

What is Generation X?

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Generation X or Gen X or the “MTV generation” is the name given to the generation of Americans born in the early 1960s and the early 1980s. This demographic cohort is following the baby boomers and preceding the millennials. Members of this group are approaching the middle of their working careers and potential peak-earning years.

The name “Generation X” comes from a novel by Douglas Coupland, Generation X: Tales for an Accelerated Culture, published in 1991.

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