Generation Z or Gen Z is the demographic cohort after the millennials — generation Y. Generation Z, colloquially known as Zoomers, is the demographic cohort preceding Generation Alpha. Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years. Those born since the millennium and have been dubbed Generation Z or the “digital natives” have no recollection of a world without smart devices and broadband internet.