West Quay Offices Logo
Close this search box.

Glossary: Soft Landing

What is Soft Landing?

Home / Glossary / Soft Landing

An outcome for a troubled startup that prevents them from going out of business. Often allows investors to get some portion of their money back, team members to get new jobs, and the founders to save face in the press. Example: After their product failed to take off, they started looking for a soft landing for their business. 

Back to Glossary | Knowledge Base | FAQ | Home

Articles & News