Many business-to-business (B2B) company owners and their staff are realizing the benefits of coworking spaces. Read why B2B companies should use coworking spaces.
Provide flexibility to your employees
One of the main reasons why coworking spaces are beneficial to B2B companies is the flexibility they provide to employees. You can offer fully remote or hybrid working hours to your employees by providing them with a designated and accessible place to meet as a group when needed.
Flexible hours allow your employees to work from anywhere, and many modern workers are rethinking where they want to live. So, instead of losing employees due to removals, you can give them the opportunity to continue their work remotely in coworking spaces, significantly reducing turnover.
While working from home has seen a huge increase in recent years, some days the distractions associated with home can outweigh the benefits. By using a coworking space, you can give fully remote employees the option to work in an office a few times a week to support a better work-life balance, while also giving them the freedom to live remotely (seems like a plus for all of us).
Bring the team together
Maintaining a sense of unity can be difficult when everyone works in different places. It can be difficult to make real connections, build team camaraderie, and facilitate genuine cooperation. Not to mention, remote working can also leave employees isolated, alone, and unsupported. Coworking spaces can help reduce the social isolation between your team and bring them closer by providing a base where everyone can meet a few times a week. Even people outside your organization that you work with based on your needs, such as freelancers or consultants, can attend meetings and feel welcome in your coworking space without losing a sense of professionalism.
Reduce your overhead
When you lease your own office space, you take responsibility for everything that happens to and
within it—including rent, utilities, equipment, and other business costs—and these expenses can add up quickly.
When you utilize a coworking space, you can significantly reduce your overhead by paying for office space on an as-needed basis. You don’t have to worry about office maintenance or technology costs other than your personal devices; simply pay the fee to access the coworking space, and these things are taken care of for you (plus some pretty great amenities).
Be closer to your clients
Customer journeys are not the same for B2B and business-to-consumer (B2C) companies. companies. Two key differences are the time it takes for leads to convert into real customers and the number of decision-makers involved in a purchase.
Because the customer journey for B2C businesses is often much longer than B2B and typically
involves multiple decision-makers, chances are you’ll spend a lot of time with your customers before a decision is made (AKA: many meetings). A coworking space allows you to always be close to your customers, wherever they are, since coworking spaces are opening up in more and more cities (and some will allow you to access the entire network of locations). Forget the hotel conference rooms; you’ll have a professional and refreshing environment to host customer meetings that deliver the smoothest experience possible.
Network with potential clients
Coworking provides a sense of community that many traditional offices lack. The unique coworking environment attracts a diverse group of people running their own businesses, freelancers working in various industries, and community events, as well as the nature of the co-working space, which opens up opportunities for conversation and connection.
Operating from a coworking space allows you to learn and lean on other members for support, and as a bonus, it gives you access to a pool of potential customers. By meeting other people in your coworking space, you may even find that you can solve a pain point in their business with your products or services.
You can also find potential clients by exploring the neighborhood where your coworking spaces are located (often these spaces are strategically placed in vibrant and successful areas). Networking with nearby entrepreneurs opens up the opportunity to build relationships and earn your business in the future.
Many coworking spaces allow you to host corporate events in conference rooms or dedicated spaces.
event spaces for product launches, meetings, customer appreciation nights, and other events that not only attract potential customers but also help build loyalty among those you already own. This helps you build a sense of community with other potential customers and strengthen existing relationships without having to do the footwork to find a great place.
A good coworking space could be exactly what your B2B business needs to grow.